Performance Capsule “Rebecca’s hard work, extra time and fine efforts have been a great influence and cause for Raphael’s success.” Stan Holbert, CEO, Raphael’s Management Co.
EXPERIENCE/SKILLS
• Marketing Research, Strategy, Analysis, Budgeting and Integrated Marketing Plans
• Develop Integrated National MarCom Strategy
• Direct Marketing / eMedia Marketing / Integrated Web/Mobile/Video/Direct Mail
• Develop National eMedia Marketing Campaign SEO, Social Networking/eMarketing
• Develop Web Analytic system, monitor reporting metrics and dashboards
• Television, Radio, Billboard Strategy –Research, Purchasing and Tracking
• Collateral Material Development, Graphic Design and Production Coordination
• VIP, Vendor, Client, Franchise, Community and Media Relations – Support Programs
• Trade Show Design, Negotiation, Coordination and Management
• Brand Identity/Evolution–Product Research, Launch and Equity Management
• Research and Analyze - trends and shifts in relation to managing brand
• Develop Merchandising Strategy - Point of Purchase - implementation for brand
EMPLOYMENT HISTORY
National eMarketing Manager, Brown & Brown PSP, July 2008 to Present
Insurance - Finance Company
Complete Brand Evolution, Special emphasis on web analytics and eMedia
marketing strategy. SEO, social networking, designing on-line marketing
efforts, web design, demand/lead generation. Develop and coordinate
creative design, copy, and production of promotional marketing
materials. Professional Services Plan Division. Industries: Wedding, Dental,
Legal, Physicians.
• Developed 2009 National MarCom Plan accepted by Travelers –
received additional $150,000.00 marketing support from Travelers to
implement plan.
• eMarketing program increased website hits 100%
• Sales volume increase 101%.
• Developed and Implemented National Weblinking Program for
Insurance Direct Sales for agents and for various vendors nationwide
• Developed and Executed Nationwide PR Campaign which received global attention with an estimated media value of over $1M
Director of Marketing, Specialty Retail, St. Petersburg, FL, 2003 to March 2008
Direct, plan, and integrate advertising, marketing, eMedia marketing,
SEO, social networking, designing all on-line marketing efforts, web
design, demand/lead generation, public relations, and communication.
Develop and coordinate creative design, copy, and production of
promotional marketing materials.
Savvi Formalwear - Selected for marketing board of national formalwear cooperative.
Media Buyer, Octane Marketing, St. Petersburg, FL, 2002 to 2003
Researched, developed, negotiated, and implemented media buys and
marketing strategies for clients. (High Tech, Medical, Restaurant and
Automotive) – 6 million annual budget
Director of Communications, Teasdale Enterprises of Arts and Media, Tampa, FL 2000 to 2002 Conceptualized and launched local, regional, national, and
international marketing, media and public relations campaigns for
business-to-business (B2B) and consumer accounts (High Tech, Medical,
Restaurant and Automotive).
Marketing Consultant-Freelance 1991 to 2000
Developed marketing and promotional strategies. Conducted Public and
VIP Relations. Organized and coordinated special events. Principal
clients: (Medical, Recreation, Restaurant and Real Estate)
Marketing/Advertising Director, Raphael’s Management Company, (Restaurant Management Company) Joplin, Missouri, 1985 to 1991
Developed and executed marketing and promotional strategies for
regional restaurant chains. Provided product research. Purchased media.
Created slogans, jingles, and marketing identities. Designed and
produced promotions for billboards, print, TV, and radio. Designed all
collateral materials/signage for stores.
• Implemented in-house agency and saved 15% on media costs
• Increased total sales by 22% to over 50% in various markets
• Obtained over $300K in gratis promotional services
Promotions Manager, KSNF-TV (NBC Affiliate), Joplin, Missouri, 1983 to 1985
Organized station promotion campaigns during ratings periods. Directed,
organized, and promoted station image and identity, programming, and
advertisement placement. Coordinated the television, radio, co-op, and
vendor support programs. Served as media liaison. Coordinated major
promotions with large clients i.e.: Pepsi, Pizza Hut, Anheuser-Busch,
Wal-Mart. Served as press secretary to Don Johnson, Bob Hope, and
Willard Scott.
• Increased Station Rating from last place to #1 in 2 years.
• Organized and launched $100,000 July Fourth Festival
• Obtained over $500K in gratis promotions
• Extensive VIP and Public Relations
“KSN is very fortunate to have someone of [her] caliber on their Staff…” Kay Wells, Mayor, City of Joplin, Missouri
EDUCATION
Bachelor of Science Advertising/Promotion Management, University of Southern Mississippi
Associate of Arts in Computer Digital Graphics, Tampa Technical Institute
COMPUTER SKILLS
PCs, Macintosh; Windows, MacOSX; MS Office Suite (Word, Excel,
PowerPoint), Outlook, Strata, Qualitap, Clients and Profits, Peachtree,
Quickbooks Pro, Adobe Creative Suite CS4, GIMP, Adobe In Design
Dreamweaver, FrontPage, Flash; Scanners, digital cameras, television
production, television editing (linear and non-linear).
AWARDS
Marketing Visionary of the
Year 2004, Tampa Bay Wedding Guild
Excellence in Advertising
for Television, TvB & National Restaurant News
